Terms and Conditions

These terms

These terms govern every service Tea & Toast sells. Buying a service means accepting them.

Client means the person or the company buying the service. Services means whatever Schedule A names, in the tier or at the rate the Client bought. Order means the rate card, proposal, or invoice the Client accepted, together with these terms. Where an Order and these terms disagree, the Order wins on scope, price, and dates, and these terms win on everything else.

Two kinds of Client, and the difference matters throughout.

A Direct Client buys from the Social Media Rate Card. Tea & Toast runs that Client's own accounts.

A White Label Partner is an agency, a studio, or a consultant buying from the White Label Rate Card and placing work with Tea & Toast for its own clients. The Partner holds the client relationship, sets the strategy direction, and supplies the raw content. Each of the Partner's clients is an End Client. Tea & Toast has no agreement with an End Client and takes no instruction from one.

Tea & Toast sells to businesses. A Client buying on behalf of a company confirms that they can bind that company.

The services

Schedule A names every tier, every deliverable, and every rate.

Foundations is a one-time engagement bought for a single fee. It ends when the four deliverables in Schedule A are handed over.

Launch, Grow, and Scale are monthly retainers. Each runs month to month from the start date in the Order and renews automatically until one side ends it under section 8. Each carries a monthly allowance of platforms, static posts, story posts, and short form videos, and Schedule A sets the numbers.

Individual services are bought on their own and need no retainer. A retainer Client may add any of them to its monthly plan.

White label runs per End Client per month, either as a flat monthly rate quoted from that End Client's usual mix or per item at the rates in Schedule A.

Anything outside the scope in the Order is new work at the rates in the current rate card, quoted and agreed in writing before it starts.

Allowances

A retainer allowance is monthly and is measured against the calendar month.

An allowance rolls over. Anything unused at the end of a month carries forward to the next one and keeps carrying forward for as long as the agreement runs. The Client gets every post it paid for, whether or not it was ready to use them in the month they were bought.

A carried allowance is a quantity of work and never a sum of money. It is not refunded, it is not exchanged for a discount, and it is not transferred to another Client or to another End Client.

A carried allowance is used before the agreement ends. Where a Client gives notice under section 8, anything still carried is available through the notice period and is gone when the agreement ends. A balance of unused posts does not survive an agreement that has finished, and it is not paid out.

Where a Client asks for more than its allowance and its carried balance in a month, the extra is quoted from the individual services rates in Schedule A before it is produced.

Rolling an allowance forward does not roll the schedule forward. A month that carries a large balance is planned with Tea & Toast in advance, because thirty posts asked for inside one week is a different job from ten a month for three months, and section 7 already requires the material and the approvals that make them.

Platform counts are ranges in Schedule A. The number of platforms for a particular Client is fixed in the Order, and an extra platform beyond it is charged at the individual services rate.

White label volumes even out. A flat monthly rate for an End Client is quoted from what that End Client usually receives. Small week to week swings are absorbed rather than reinvoiced. A sustained change to what an End Client receives is requoted.

Revisions

Two rounds of changes are included on every deliverable, on every tier, and on both rate cards.

A round is one consolidated set of comments returned together. Comments sent piecemeal across several messages are treated as separate rounds.

A third round and every round after it is $90. That is the figure the White Label Rate Card already prints, and it applies to direct work at the same number, so one rule covers everything Tea & Toast sells.

A change that is not a revision is new work. Rewriting the brief, changing the platform, changing the format, or replacing the supplied footage produces a new deliverable at the rates in Schedule A rather than a round of changes to the old one.

Fees and payment

Fees are in United States dollars and are the fees on the Order.

Foundations is paid in full before work begins, unless the Order sets out a schedule.

A retainer and a white label account are billed in advance for each month. The first payment falls due on the start date and each later payment on the same day of the following month.

Individual services carry a $500 minimum on one-off work. Rush turnaround under 48 hours adds 50% to any line, and rush is available only where Tea & Toast has confirmed it in writing before the work starts.

White label per item rates carry two columns, one for a Partner placing one to four End Clients and one for a Partner placing five or more. The column that applies is the number of End Clients live on the first day of the billing month. Crossing the threshold changes the rate from the following month.

A payment that is fifteen days late suspends the Services. A payment that is thirty days late ends the agreement, and section 8 still requires the notice it requires. Suspension for non-payment does not pause billing.

The Client pays any sales tax that applies. Fees exclude the cost of anything bought on the Client's behalf, such as advertising spend, stock footage, licensed music, software seats, or travel. Those are quoted and approved before they are incurred.

Tea & Toast may change its rates. A change takes effect for a recurring Client at the start of the next billing month after thirty days' written notice, and the Client may end the agreement under section 8 rather than accept it. A price already quoted on an accepted Order holds for that Order.

Refunds

Every fee is non-refundable. That covers Foundations, every retainer, every individual service, and every white label account, and it applies once payment has been exchanged.

One exception, and no other.

Tea & Toast does not deliver. Where Tea & Toast fails to deliver a service the Order obliges it to deliver, and does not put that right within thirty days of written notice from the Client describing what is missing, the Client may request a refund of the fee for the undelivered service. A refund under that exception covers the undelivered service alone, and work already delivered is not refunded.

A force majeure event does not refund. It credits. Where an event under Force majeure prevents Tea & Toast from delivering, the fee for the period that was not delivered rolls forward as a credit against future Services. The credit is held for twelve months from the day the event ends, it is used against anything in Schedule A, and it is never paid out as money.

Where the agreement ends because the event ran past thirty days, the credit stays available for those twelve months against a new agreement. That is the one thing that outlives an agreement here, because the alternative is a Client paying for a month a hurricane took and getting nothing at all for it.

An allowance carried forward under section 3 is not an undelivered service. It is work the Client is still owed, and section 3 says how it is used.

Neither exception applies where the reason for non-delivery is the Client's own failure under section 7. That section says so again, because it is the clause a Client reads when it is asking for money back.

What the client has to do

The Services depend on the Client. A month of community management needs an account to manage, a month of content creation needs raw material to make posts from, and half the rate card is priced on the Client supplying footage.

The Client will:

• provide the access, assets, brand material, product information, and account credentials the Services need, within the times the Order sets or, where the Order sets none, within five business days of a written request;
• supply raw content where the rate the Client bought is priced on it supplying raw content, including photography, footage, and product samples;
• attend agreed filming, appear on camera, and record voice or video where the tier or the Order calls for it;
• name one person who can approve work, and answer a request for approval within five business days;
• make sure that everything it hands over is accurate and that it holds the rights to it.

A White Label Partner carries every obligation above for each End Client it places, and is answerable for its End Clients' delays as if they were its own. Tea & Toast does not chase an End Client.

Where the Client does not do these things, the fee stands. A Client who declines to film, declines to appear on camera, withholds content, withholds access, or does not approve work within the time above waives any claim to a refund, a credit, or a discount for the service that could not be delivered as a result. A deliverable that cannot be produced because the input never arrived counts as delivered for the purposes of section 6.

Silence past fifteen business days on a request for material or approval is treated as approval of the work in front of the Client, so that a month does not stall on a reply that is not coming.

Term, renewal, and ending the agreement

Thirty days' written notice. Either side may end a retainer or a white label account by giving at least thirty days' written notice to the other. Notice runs from the day the other side receives it. Both rate cards already print this.

The Services continue through the notice period and the Client pays for the notice period in full. Where notice arrives part way through a billing month, the month in progress is paid for and so is any part of the notice period falling into the next one.

A White Label Partner removing a single End Client gives the same thirty days' notice for that End Client.

Written notice means email to the address under Contact, or a letter to the address there. A message sent through a social platform, a comment on a deliverable, or a remark in a call is not notice.

Foundations has no notice period. It ends on delivery.

Tea & Toast may end any agreement immediately where the Client does not pay for thirty days, breaks these terms and does not put it right within fifteen days of written notice, or asks Tea & Toast to do something unlawful.

Ending the agreement does not refund anything already paid. Sections 3, 6, 7, 9, 10, 11, 13, 14, 15, and 17 survive it.

Publicity and marketing

Once payment has been exchanged, Tea & Toast may say that the Client is a client. That right starts at the first payment and continues after the agreement ends.

It covers:

• the Client's name and logo in a client list, on the Tea & Toast website, in pitch decks, in proposals, and in printed material;
• a post on any Tea & Toast social account announcing the partnership and naming the work;
• work produced for the Client shown as portfolio material, in case studies, and in teardowns, including the posts themselves and the results they produced.

The Client grants Tea & Toast a non-exclusive, royalty-free licence to use its name, logo, and trade marks for those purposes, and confirms that it can grant it.

White label splits that right in two, because a Partner and an End Client are not in the same position. The Partner has an agreement with Tea & Toast. The End Client does not, and has never agreed to anything here.

An End Client is never named or shown. Its name, its logo, and the work produced for it stay off the Tea & Toast website, off every Tea & Toast social account, and out of every piece of general marketing. A Partner buys white label so that the work carries the Partner's name in front of its own client, and naming the End Client would undo the thing the Partner bought.

A White Label Partner's own logo may appear on white label material. Tea & Toast reserves the right to use the Partner's name and logo on the material it puts in front of other agencies, studios, and consultants: the White Label Rate Card, a white label proposal, a white label pitch deck, and a partner list shown to a prospective partner. The Partner grants a non-exclusive, royalty-free licence for that purpose and confirms that it can grant it.

That right does not reach the public website, a public social post, or any general marketing, and it never reaches the End Client. A partner list is shown to somebody who is buying white label, not published.

Tea & Toast may also describe white label work in the aggregate and without naming anyone, for example the number of accounts it runs on behalf of partner agencies.

Two further limits, on the direct side. Tea & Toast will not disclose anything the Order marks confidential or anything covered by section 11, and it will not state or imply that the Client endorses Tea & Toast beyond the fact of the engagement.

Where a Direct Client would rather not appear, it says so in writing and Tea & Toast stops using the name and logo in new material within thirty days. Material already printed, already published on a third-party platform, or already sent is not withdrawn.

Who owns what

The Client's material stays the Client's. That covers its brand, its trade marks, its products, its photography, its footage, and anything else it hands over. On white label that includes the Partner's own material and the End Client's. The Client grants Tea & Toast a licence to use that material to deliver the Services and, on the direct side only, to do what section 9 allows.

Deliverables are the finished posts, captions, calendars, strategies, reports, and audits the Order names. On payment in full, Tea & Toast assigns the deliverables to the Client, and until payment in full Tea & Toast owns them. On white label the assignment runs to the Partner, and it is the Partner's job to pass whatever rights its End Client needs.

Tea & Toast's own material stays with Tea & Toast. That covers its methods, its templates, its frameworks, its processes, and anything it built before the engagement or built outside it. A deliverable that carries any of them comes with a licence to use it, and not with ownership of the underlying thing.

Licensed third-party material such as stock footage, music, or fonts is licensed on that provider's terms, and those terms travel with the deliverable.

Confidentiality

Each side keeps the other's confidential information confidential and uses it only to perform the agreement. That obligation runs for three years after the agreement ends.

It does not cover information that is already public, that the receiving side already had, that it worked out independently, or that a law or a court requires it to disclose.

Section 9 is an agreed exception on the direct side, and on white label it is an exception only as far as the Partner's own name and logo on white label material. An End Client's identity is confidential without exception.

Force majeure

Neither side is liable for a failure to perform caused by something outside its reasonable control. That includes natural disaster, hurricane, flood, fire, war, terrorism, civil unrest, epidemic, government action, strike, failure of a utility, failure of the public internet, and the outage or shutdown of a social platform.

The affected side tells the other in writing as soon as it reasonably can and performance is suspended while the event lasts.

Where the event lasts more than thirty consecutive days, either side may end the agreement in writing, and Refunds sets out the credit that follows.

Limitation of liability

Neither side is liable to the other for lost profit, lost revenue, lost data, lost followers, lost reach, or any indirect or consequential loss.

Tea & Toast's total liability under the agreement, whatever the claim is founded on, is capped at the fees the Client paid in the three months before the event giving rise to the claim.

Nothing here caps liability for fraud, for wilful misconduct, or for anything that cannot be capped by law.

No guarantee of results

Tea & Toast delivers the Services with reasonable skill and care.

It does not guarantee a result. Follower growth, reach, impressions, engagement, leads, sales, and revenue depend on the platform's algorithm, on the market, on the Client's product, and on things nobody controls. The tier names describe the shape of the service and promise nothing about outcomes. No figure in a proposal, a rate card, a case study, or a call is a promise, and no past result predicts a future one.

Except as this section states, and to the extent the law allows, Tea & Toast gives no warranty of any kind, whether express or implied.

Third-party platforms

The Services run on platforms Tea & Toast does not own, including Instagram, TikTok, LinkedIn, X, Facebook, Threads, YouTube, Pinterest, and Bluesky.

Each of them sets its own terms, changes its own rules, and may restrict, suspend, or remove an account at its own discretion. Tea & Toast is not liable for what a platform does, for an account it restricts, for a post it removes, for a feature it withdraws, or for a change to its algorithm. A suspended account does not pause billing, and Force majeure covers a platform-wide outage.

The Client remains responsible for its own compliance with each platform's terms.

Changes to these terms

Tea & Toast may change these terms. A change is published on this page with a revised effective date.

For a recurring agreement, a change takes effect at the start of the next billing month after thirty days' notice, and the Client may end the agreement under section 8 rather than accept it. For Foundations and for an individual service, the terms in force on the day the Order was accepted are the terms that apply.

Governing law

Florida law governs these terms, without regard to its conflict of law rules.

The state and federal courts sitting in Pinellas County, Florida have exclusive jurisdiction, and both sides submit to it.

Contact

Questions about these terms, and every notice under section 8, go to contact@teaandtoast.co or (727) 598-0134.

Schedule A: rates and tiers

All prices in United States dollars. Where a rate card and this schedule disagree, the rate card in force on the day the Order was accepted wins.

Foundations

$2,500, one time fee. Recommended for all new clients.

• Audience and market research
• Full profile audit and cleanup
• 90 day content strategy roadmap
• Content calendar build

Monthly retainers

Month to month, thirty days' notice.

Individual services

Priced on their own and needing no retainer. A retainer Client may add any of them to its monthly plan. One-off work carries a $500 minimum. Rush turnaround under 48 hours adds 50% to any line.

White label

For agencies, studios, and consultants placing social media work with a partner. These sit below the direct to client rates because the Partner brings the client relationship, the strategy direction, and the raw content.

Running the account: $310 per End Client per month at five or more End Clients, and $345 at one to four. It covers scheduling and posting, the content calendar kept, approvals sorted with the Partner, and a short monthly note.

Per End Client, a flat monthly rate is a guide rather than a menu. Each End Client is quoted from what it actually receives, and small week to week swings even out rather than triggering a new invoice.

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