Most accounts post first and decide later. We work the other way round: sit down with you, decide who the account is for and how it talks, and put it on paper before anything gets made.
Strategy arrives as three documents: an audience brief, a voice guide, and a posting rhythm.
Who follows your account, who buys from you, and what they keep asking. We build it from your comments, your messages, and what people search to find you.
Fifty posts written across three months should sound like one account. The guide is a single page: the words you use, the ones you never use, and who is speaking.
Which platforms, how often on each, and the reasoning behind the numbers. We set them where you can keep them in a bad week.
Four steps, always in this order.
1Ninety days of your numbers, a month of your comments and DMs, and a look at the accounts your customers compare you to.
2One working session. You know the business, so you make the calls. We ask the questions and write everything down.
3All three documents arrive together, and we walk through them with you on a call. Nothing is final until you approve it.
4The documents become a content calendar, with a date and a reason for every post. From there, planning runs the month.
What owners ask before the decisions leave their hands.
Two posts on how the calls get made.
The four checks that make up a social media audit, in the order we run them, with the numbers to compare against.
Brands posted 35% more Reels last year and reach fell 35%. Here's what to check on your account before you change anything.
We go through every profile you have, top to bottom: the bio, the links, the pinned posts, and your last month of content. You get a written report on what is working, what is not, and what we would change first.
